Over the last few years, smartphone and mobile apps have become ubiquitous. For Marta Lane, author of Tasting Kauai: Restaurants — An Insider’s Guide to eating well on the Garden Island, it’s been a concern. How does the author of a published book reach out to locals and visitors who increasingly live in the cloud? How does she compete with other companies, small and large, local and national, which target her audience with similar services?
Tasting Kauai needed to go digital. It’s a simple answer but it is complex to implement. The Tasting Kauai team first converted the book into an e-book for Amazon’s Kindle, which required a fair amount of work reformatting the entire book. A mobile app, for smartphones and tablets, was the next logical step. However, mobile apps require more than just formatting existing content — it’s a brand new experience that needs to be created from the ground up.
Partnership with Zendy Web Studio (that’s us!)
In 2015, we (Ty, Mat, and I) invested a lot of time and energy into our mobile application expertise. By the time Fall rolled around we were confident we could build mobile apps for Kauai businesses. Since we didn’t have a portfolio of mobile projects yet we decided to look for a partner from the local business community. Marta seemed like a great fit: she had a great product, we had worked with her in the past, and her team didn’t have the technical chops to undertake this kind of project by themselves.
Introducing the Tasting Kauai Mobile App
Fast forward a few weeks and we are happy to introduce the Tasting Kauai Mobile App. It’s more than just a digital version of Marta’s great restaurant guide: it offers map-based searching, filters (to find restaurants by offerings like “breakfast”, or “vegan”) and it will be updated monthly. And, of course, it still offers the great reviews, insights, and photography from the original book.
Download the app now:
Kauai restaurant guidebook made into an app
Kauai food writer releases smartphone app of restaurant guidebook
KAPAA —Tasting Kauai and Zendy Web Studio just released an interactive mobile app, which is available for iPhone and Android smartphones and tablets. The app is based on the restaurant guidebook, “Tasting Kauai: Restaurants — An Insider’s Guide to Eating Well on the Garden Island.”
Just like the book, the app includes mini profiles of chefs and restaurant owners and their food. Filters enable users to search by location as well as for breakfast, lunch, dinner, price range, dress code, vegetarian, vegan and gluten-free options, the author’s favorite dining spots, and more. “How to use this app” offers an overview; how restaurants are chosen; and definitions of useful icons. A map shows nearby restaurants that are listed in the guidebook and a “more” tab includes a Hawaiian food glossary and an introduction to the Hawaiian language.
Flexibility in revising the app allows for updates that are faster than print and ebook versions. Free updates are available monthly.
“I’m really excited about this app,” says author, Marta Lane. “There is so much great food on Kauai and I’m thrilled that it’s now digitally accessible. I find myself using it all the time. It’s instant gratification because it’s always current and filters make it extremely easy to find what I’m looking for, and I wrote the book!”
Lane highlights those who are dedicated to real Kauai cuisine — from food trucks to the fine
dining. She has a passion for sustainable agriculture and applauds those who make the effort to source fresh, locally grown food and prepare meals from scratch.
“Tasting Kauai: Restaurants — An Insider’s Guide to Eating Well on the Garden Island” can be downloaded at app.TastingKauai.com for $9.99, or by using the app store on smartphones and tablets. Free updates are available monthly. A portion of all proceeds are donated to the Hawaii Foodbank, Kauai Branch.
Marta Lane contributes to regional magazines such as Edible Hawaiian Islands, AAA Hawaii and Hana Hou. For more than four years, she wrote two food columns for MidWeek Kauai and The Garden Island newspaper. Lane features Kauai food-related news and events on her blog at www.tastingkauai.com and offers five exclusive food tours in partnership with farmers, chefs and food artisans. She describes the tours as “super fun, edible experiences that are educational and based on the seasons.”